Professional Resume
Website User Experience Consultant. I am a strategic consultant who helps not-for-profit organizations and small businesses use the Web to build relationships, cultivate community, conduct outreach, and offer an engaging online experience for their audience – from local communities to distributed international constituencies, and everything in between.
Experience | Education & Coursework | Skills
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Experience
Manager of User Experience, Convio, Inc. Austin, Texas. January 2008 - present.
- Create strategic plans for nonprofit organizations to build a successful online presence, including:
- Audience analysis;
- Content structure and strategy;
- Design visioning; and
- 3- to 5-year Web campaigns to engage their targeted audiences.
- Oversee all strategic and creative work of an 8-p¬erson team of consultants: audience researchers, information architects, content consultants, and designers.
- Manage all aspects of the company’s User Experience consulting program, a $1.5+ million business unit within a $50-million software and consulting company.
Senior Information Architect, Convio, Inc. Austin, Texas. January - December 2007.
- Pioneered and developed a User Experience consulting program for nonprofit organizations, including for-fee consultation packages covering information architecture and design, usability, and accessibility for website visitors with disabilities.
- Developed and managed all aspects of consulting engagements, including content analyses and plans; business requirements documentation; stakeholder and user research plans; information architecture materials such as site path analyses, audience prioritization schema, and usage scenarios; layout wireframes; and usability evaluation plans.
- Conducted industry research resulting in several articles and conference presentations on user-centered practices and user research for nonprofits.
- Blogged for Convio’s nonprofit technology blog, Connection Cafe.
- Hired, trained, and mentored all new User Experience consulting staff.
Interactive Project Manager, Convio, Inc. Austin, Texas. February 2005 – December 2006.
- Lead all strategic Web projects for 4 national non-profit organizations: American Red Cross, American Cancer Society, Easter Seals, and Defenders of Wildlife.
- Serve as champion to client organizations, promoting online communication best practices.
- Helped organizations plan and implement site architectures from concept to finished structures, including conducting content inventories, developing usability test plans, accessibility consulting, and wireframe creation.
Information Architect & Web Content Manager,The University of Texas. Austin, Texas. February 2003 – January 2005.
- Planned, organized, and implemented UT’s Web site for prospective students, a content-heavy
site with 7 levels and 200+ pages (bealonghorn.utexas.edu).
- Collaborated with a team of programmers, designers, and administrators to meet both internal
clients’ and external constituents’ needs. Conducted focus groups and user testing.
- Created content development materials to manage user experience (affinity diagrams, storyboards, wireframes, content models).
- Served as project leader for all Web-related information services.
Freelance Web Consulting. 2003 - present.
Blog Consultant. The Texas Observer. Austin, Texas. 2005-2006.
- Designed and built the magazine’s pilot legislative session blog, Texas Legislature Observed (texaslegislatureobserved.com).
- Provided strategic counsel and training on blog writing and reporting to magazine’s three editors and a staff of 10 intern bloggers.
Information Architect. Fisterra Studio and Austin’s East 7th Street Project. 2003 – present.
Education & Coursework
M.S. in Information Studies, Information Architecture. 2007.
School of Information, The University of Texas at Austin.
Mentor & Advisor: Andrew Dillon
Information Architecture & Interaction Design coursework: Information Architecture & Design, Designing Digital Communities, User-centered Design, Managing Information Organizations, Usability (introductory and advanced), Project Management, Metadata & Classification.
B.A., English and Women’s Studies. Summa Cum Laude, Phi Beta Kappa.
Southwestern University, Georgetown, Texas. May 2002.
Center for Academic Programs Abroad. London, England. Fall 2000.
Skills
- Fluency with HTML and CSS
- Metadata, tagging, semantic Web, and taxonomic/folksonomic skills
- Experience with a range of open source software applications, especially content management systems (e.g. Drupal, Joomla)
- Strong understanding of visual design principles and applications, including Adobe and Macromedia suites
- PC & Mac expertise
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Misty McLaughlin
Information Architect,
User Experience Consultant

Selected client list
Jewish National Fund
U.S. Fund for UNICEF
Autism Society of America
American Red Cross
Easter Seals, Inc.
Lambda Legal
University of Texas' "Be a Longhorn"
Michael Erard, author
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