User Experience

Call me a user experience consultant, an interaction designer, or a usability professional. My business cards say “User Experience Manager,” but I call myself an Information Architect (IA), because IA reflects my background as a writer, a content manager, a techie, and a planner.

Plus, it’s a good conversation-starter for people who are new to the field.

Q: Information architecture? What’s that?

A: It’s about architecting successful interactions between people and the systems they rely on – in whatever information medium you choose.

Websites? Definitely.

Smart phones and tablets? Absolutely.

Libraries, Facebook pages, travel maps? Yep – those, too.